Special
Report: Insurance
Insider Reveals Some Secrets Every Consumer Must Know About
Home Insurance
What You Need To Know Before You
Sign on the Dotted Line and Before You Submit a Claim …These
Days What’s Not In The
Policy Is As Important As What Is.
Buying home insurance
today is much different now than it used to be. You need
to understand how because it effects you personally. Surely September 11th and
the steep stock market decline forced insurance companies
to reevaluate their positions in the marketplace. But
overall, the industry weathered well the devastating terrorist
attack; and the equity markets are recovering.
So
what’s different now?
The
answer lies in technology. Vast amounts of digitalized data
collected on you from multiple sources lay waiting in huge
databases.
This
report is about that personal data and how it affects you.
Why
would we share this insider knowledge? Because it’s
good for my business as it is for you. We want to let
you in on the knowledge we have accumulated as an insurance
agency for two decades. Agents see both sides of the
transaction. We deal with insurance companies and consumers
like you who depend 100% on us to get it right—before
and after a claim.
Credit Scores
Aren’t Used Just
For Loans
We
don’t need to tell you the importance of knowing what’s
in your credit file. Banks use your credit file to
size you up. If you’ve ever missed an installment
payment, a credit card bill, a mortgage payment, etc. your
credit file is notified and red-flagged. Suddenly
any company that extends credit retrieves this data. Good
or bad, it gets run through proprietary software programs
that “calculate” the risk of doing business with
you.
Insurance companies are no different.
The
first question we always get is “What does my credit
have to do with me getting insurance?” You’re
not alone. It’s a question state legislatures
are lately asking too. For the time being, however,
credit scoring is here to stay.
The
bottom line is that insurance actuaries (the number crunchers
with the pencil protectors in their pockets) compare “credit
scores” against “claim histories” of its
policyholders. This is the grand merger of the data
collected by the big credit agencies with the insurance industry. Big
Brother is comparing notes behind your back.
And
what do they see? In fact it’s quite interesting. The “numbers” show
a correlation (careful, not a cause) between lower credit
scores and a higher than normal claim frequency. This
doesn’t mean that if you have a low credit score you
will likely submit a claim; nor does it mean that if you
have a magnificently high credit score you are immune from
suffering a loss. I’ve to plenty of real life
anecdotes to back this up.
Understand
this: an insurance company sets rates and makes a profit
(or loses its shirt) based on its ability to predict the
future. They are gamblers. The company bets its
capital for a relatively small fee (your premium) that you
will not submit a claim costing hundreds of thousands of
dollars.
In
return, you trade your premium dollars for the piece of mind
on not suffering financially if your house burns down or
total your car. Some like to call this “sleep
insurance.”
This is how the game works.
When
you deal with the large numbers of dollars and customers
throughout the industry, the ability to predict losses is
phenomenal. And it’s getting better. Frankly,
it’s scary. The insurance companies are
gambling less and hedging more, placing money on sure bets,
that is, applicants with high credit scores. The result? Lots
of “innocent” policyholders are being turned
down for new policies or blindsided with a non-renewal letters. Their
crimes?
The
policyholder asked the insurance company to fulfill its
obligation!
That’s
right. We see it everyday. Let us tell you a
story. A worried homeowner called a few months back. His
insurance company sent him the non-renewal notice but he
didn’t do anything wrong. He and his wife paid
their homeowner premium faithfully—year after year
after year. In 2002 a pipe burst. Then two trees
stuck his deck in a storm. Then this past winter, a
sudden thaw after heavy snow and freezing temperatures caused
water to seep in the house ruining the wallpaper. A
few thousand bucks for each claim. So what, right? Wrong.
The
homeowner has been paying his premium for twenty years. Now
after two claims, two events beyond his control, the insurance
company is canceling? What’s this all about? Not
only did the insured always pay the premium, he paid the
$500 deductible each time. Isn’t that what the
insurance contract states? You pay the premium, and
the insurance company pays the loss, less the deductible.
Where does it
say in the contract you can’t put in claims?
We’ve
read insurance contracts from start to finish. Nowhere
in the contract does it say that if the policyholder submits
two claims the insurance company isn’t waiting around
to pay a third claim. But, in effect, this is what’s
happening now. It’s the merger of financial data
and loss data refining the prediction process—increasing
the house’s chances that it keeps more of your money.
What
do we know so far?
First,
the industry will price your coverage based on your “credit
score.”
Secondly,
the insurance contract written by the insurance industry
says nothing about how many claims will be paid before a
non-renewal notice is issued.
Beyond two claims, though, and the consumer is on thin ice.
What You Can Do To Protect Yourself
Now
Our
first recommendation is to raise your homeowner deductible
to that option closest to 1% of the coverage on the house. For
instance, if your home is insured for $480,000, go for a
$5,000 deductible. If you have a $2,000,000 home, elect
the $25,000 deductible. Why do this?
You’ll
save money and lots of it over the years. The higher
deductible takes away the temptation to submit nuisance or
what We like to call, “maintenance” claims.
Take
our word for it. The higher the deductible, the better
off you are in the long run. It’s been our experience
that only about 3% of homeowners suffer even one claim. The
overwhelming majority of policyholders never, ever put in
a claim.
The
insurance industry knows this. They generate much more premium
when you carry a low deductible. The few unlucky policyholders
who put in a claim get kicked out and the gravy train continues
for the insurance company.
Preventative Maintenance
What
you can do is order a personal C.L.U.E. report. It’s
free with a quote from us. Call us at 215-340-1888. We’ll
be happy to go over it with you.
This
report reveals any and all claim history on your current
residence; it describes the event and how much was paid out. Even
if “0” dollars was paid, the record is still
there.
And
if you are looking at buying another home, definitely ask
the seller to provide you a copy of their C.L.U.E. report
on the property. Just in case. If the property
has a handful of claims, you could be buying more than you
bargained for!
A
history of water damage claims might raise your premium 300%
or more!
We
can’t get it all in one report, but we trust you found
this information helpful.
Now what?
The
last two pages include a sample CLUE report and an order
form for a personal report on your own home. I’d
like you to see what we see every day. We’ve
blacked out the personal information on the report. This
particular case is a good example of how a few small claims
caused this insured to lose his coverage. Fortunately,
we were able to replace his coverage in a “standard” company. Otherwise,
his premium would easily have exceeded $4,000 for a 2,000
square foot home.
Call
our office at 215-340-1888 if you’d like to order a
personal CLUE report or discuss this topic or any other concerns
you have. You can always email Andy at andy@rafaser.com .
We’re
here to help you make spend your premium dollars wisely. Call
the RA Fraser Agency today…before a loss.

© 2006, RA Fraser: The reader assumes all responsibilities
for his/her own actions in regards to any items discussed
in this report. Adherence to all applicable laws and
regulations, federal, state and local, governing the use
of any product or service described in this report in the
US or any other jurisdiction is the sole responsibility of
the reader. The publisher and author assume no responsibility
or liability whatsoever on the behalf of the reader of these
materials. The reader is encouraged to consult directly with
his/her insurance professional.
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